Public Affairs

Public Affairs & Lobbying

We are fully committed to representing your interests

Successfully representing your interests towards political institutions and decision-makers –that is what lobbying is all about. For 30 years we have been representing the interests of European and international clients, from medium-sized businesses to international corporations – with competence and passion for your concerns.  


Public affairs are one of the key strategic tasks for every company: monitoring and analysing the political and regulatory framework in which it operates in, is key to the long-term success of any company. We support you with targeted issue-monitoring and analysis, access to decision-makers and strategic public affairs management.


When Professor Dr. Karl Jurka founded his first company in Bonn in the early 1990s, he was one of the pioneers in the German-speaking world. Today, the Jurka P.S.A. GmbH is one of the most successful owner-managed public affairs consultancies in Europe. Our clients benefit from the expertise of our highly skilled teams of consultants in Berlin, Paris, Brussels and Vienna, who all can draw on their own political experience on national and/or European level.

Key points of our services

The Jurka method: Together with our clients we analyse the political situation, identify the relevant stakeholders and decision-makers in the political institutions, formulate political messages and develop an effective lobbying strategy for their interests.


In-depth research, precise knowledge of the various national political systems as well as a broad and sustainable network of decision-makers throughout Europe are the secret of our success.

In-depth research

80% of success is research and stands at the beginning of any process. Understanding your concern and the environment in which we operate in is indispensable.

Understanding and using systems

You can only use political systems if you can play by their rules. Years of experience enable us to pave the way for your issues in the political system.

Sustainable network

We rely on a sustainable network of decision-makers to achieve the desired success for your project.

Individual lobbying strategy

Various individual measures, the appropriate messages, the right leverage points – we develop a tailor-made lobbying strategy for your issues.

initial consultation

You are facing a difficult challenge? Then, it is probably as important to you with whom you work as it is for us. Meet us and our consultants for a first informal and non-binding consultation.

What you can expect...

You can rely on

Our clients value our confidentiality and can rely on our business ethics

Appointments, consultations, confirmations – We know the rhythm of industry

We are renowned, experienced, and internationally well-connected experts in our fields

We respond to the needs of our clients and represent them to the best of our knowledge and belief

We find the right strategy for every problem. We are flexible but never lose sight of our goals

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